LFT Etica Web 6 styles
LFT Etica, the-moralist-typefamily-project, was born at the end of 2000, but its development is ongoing. The starting point for the designers at Leftloft were the common “cold” grotesk sans serifs, ubiquitous and often badly applied in their everyday visual environment. The challenge was to obtain the same force, versatility and colour, but with a much warmer feel. The resulting design has soft strokes, open counters and terminals; aesthetically resting somewhere between a grotesque and humanist sans serif. It successfully combines masculine force with female delicacy.